The Ordinary
The Ordinary is a science-driven skincare brand under DECIEM, known for its clinical formulations, transparent labeling, and affordable prices. Launched in 2016, it disrupted the beauty industry by offering high-performance ingredients like Niacinamide, Vitamin C, and Retinoids without luxury markups.
Focused on honest, minimal formulations, The Ordinary empowers users to build customized routines that target concerns like acne, aging, and dullness. With its no-frills, ingredient-focused approach, The Ordinary has become a trusted name in effective, accessible skincare.
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